foodpanda
Foodpanda is an online food and grocery delivery platform owned by Berlin-based Delivery Hero. Foodpanda operates as the lead brand for Delivery Hero in Asia, with its headquarters in Singapore.
Foodpanda (stylized as foodpanda) is an online food and grocery delivery platform owned by Berlin-based Delivery Hero. Foodpanda operates as the lead brand for Delivery Hero in Asia, with its headquarters in Singapore. It is currently the largest food and grocery delivery platform in Asia, outside of China, operating in 12 markets across Asia.
Globally, the market potential for AdTech is expected to reach $1 trillion by 2030. Delivery Hero, foodpanda’s parent company, predicted that AdTech services would generate more than €2 billion by 2024/25. Through panda ads, foodpanda aims to help brands increase their visibility and reach, improve sales conversion and build brand awareness to drive sales. panda ads is available in 11 markets across Asia – Singapore, Malaysia, Thailand, the Philippines, Cambodia, Laos, Myanmar, Hong Kong, Taiwan, Bangladesh and Pakistan.
Bridging the online gap for advertisers
As an integrated advertising solution, panda ads offers a full suite of advertising options, from static or carousel images, to videos and lead-generating ads. Brands can also leverage foodpanda’s social media channels and enter collaborative partnerships across foodpanda’s verticals. These build brand visibility, and allow for performance tracking and monitoring. panda ads supports brands with their digital marketing campaigns by providing:
- Greater speed from planning to execution: Ad campaigns are designed and managed directly on foodpanda’s platform, which allows for quicker implementation. Ads can go live on foodpanda’s platform in just two weeks from the time of campaign sign-off – faster than industry standards. Ad assets also have prime visibility on the order tracking page, which captures consumers’ attention for a longer period (up to 30 minutes for quick-commerce deliveries, for example) and as a result, video ads have a 70-80 per cent completion rate.
- Flexible execution: With panda ads, advertisers tailor their campaigns to incorporate a variety of solutions, ranging from in-app advertising, to digital marketing channels, depending on their unique objectives.
- The widest reach on a single on-demand delivery platform in Asia: As the largest food and grocery delivery platform in Asia (outside China), foodpanda provides the largest reach in the region, across 11 markets – providing the widest coverage among all on-demand delivery players in the region.
- An integrated ecosystem for better results: For advertisers to achieve better results, ads can run across all foodpanda verticals – from food delivery and pick-up, to grocery deliveries via pandamart and foodpanda shops. With a user base that regularly orders food and groceries, panda ads is especially ideal for brands who want to reach out to digital-native consumers who value convenience.
- Exclusive advertising: foodpanda offers selected partners exclusive opportunities to collaborate with its beloved brand ambassador, Pau-Pau. This adds an exclusive foodpanda touch, and a stronger connection to consumers who relate to Pau-Pau.
